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Jenae Gay
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Join date: Jan 31, 2025
Posts (21)
Oct 5, 2025 ∙ 2 min
The Reality of Reference Groups: Social Influence in Beauty Marketing
As we covered in a previous blog post , brand personality is an impactful way brands showcase their authenticity. It is important to...
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Sep 29, 2025 ∙ 2 min
Humanizing Brands: Applying Aaker’s Five Dimensions of Brand Personality in the Beauty Industry
Remaining human is in the best interest of a brand’s personality. In earlier content, we explored the evolution of brand loyalty . Brands...
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Sep 29, 2025 ∙ 2 min
Scaling Without Losing Spirit
In a time where consumers recognize lack of authenticity from brands quickly, there are a few beauty brands that are notable for...
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