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JGE Markets

The Feed

Oct 52 min read

The Reality of Reference Groups: Social Influence in Beauty Marketing

Sep 282 min read

Humanizing Brands: Applying Aaker’s Five Dimensions of Brand Personality in the Beauty Industry

Sep 282 min read

Scaling Without Losing Spirit

Sep 232 min read

Fading Beauty: A Breakdown of How Brands Lose Resonance

Sep 231 min read

Measuring What Matters: The Effectiveness of Communication and Social Channels

Sep 232 min read

From First Purchase to Frequent Shopper: The Evolution of Beauty Brand Loyalty

Aug 282 min read

From Shelves to Selfies: Distribution Metrics Driving Experiential Marketing in Beauty

Aug 282 min read

Experiential Retail and Affordable Luxury: The Global Growth of Sephora and L’Oréal Paris.

Apr 222 min read

From Industry Data to Brand Insights

Apr 112 min read

Data Driven Marketing: Differences Between Surveys and Experiments

Mar 142 min read

The Impact of Research: A Marketer’s Best Resource

Feb 172 min read

In Transparency We Trust: A Marketer’s Guide to Gain Customer Trust

Feb 123 min read

Lemons to Lemonade: A Marketer’s Journey to Success

Feb 55 min read

Beyond the Logo: The Power of Experiential Marketing Through Brand Activations and Experiences

Feb 42 min read

Marketing in Motion: The Wave of Words

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