Marketing in Motion: The Wave of Words

As content and technology evolves, we have established creative ways to enhance traditional formats. Words on a screen are no longer static and standard. They have been enhanced through movement and visual effects. Marketers have utilized this technique to improve their content. Let’s dive into the top 3 reasons of how dynamic design elements affect communication:

Attention and Awareness

Communication is enhanced when design elements are added, and results in better awareness with viewers. Dynamic text grabs the attention of the audience with movements, colors, and changes. The text becomes captivating and appealing to the eye. Adding visual features to static text makes the statement that is being expressed stand out. The visual enhancements draw attention to the text and allows the content to become more interesting overall.

Emotion and Engagement

Marketers and creators capitalize on the emotional response of viewers when implementing communication design elements in their content. Intentional movements of words, phrases, and statements can evoke different emotions from viewers. These visual additions paired with music, creates an experience for the audience. These elements help marketers connect to their target audience through making them feel. Once the emotion is evoked, the audience is more likely to engage.

Retention and Recall

Motion design is key when communicating through content. Visual features that create dimension and action stand out significantly over static text. The difference is comparable to reading a traditional book and watching a movie based on a book. The user experience is upgraded with the additional sensory elements added. This experience creates retention for viewers. Memory of the messaging and text being marketed to an audience is more likely to increase. Audiences are able to associate the dynamic text to the actual context of what was being marketed. Some viewers may recall an advertisement they viewed due to visual elements calling focus to key terms and points. These outcomes reinforce the fact that audiences have increased memory on content when enhanced through dynamic text.  

Many will agree that static, traditional text becomes boring and unexciting. Especially in an era of captivating content. Utilizing design elements like kinetic, dynamic text guarantees cmmands attention from viewers. This marketing strategy is proven to positively impact marketing efforts and visual content.